The War Is On

Billboard, or outdoor advertising news,is sometimes difficult to come by for many property owners.

Recently and on 8-19-11 the St.Petersburg Times,of Fl., reported,"St.Pete council rejects digital billboards."

Yes, the war is on and you just might find yourself in the middle of the battlefield.

The newspaper reported that the city counsil rejected a "deal," to remove 80 traditional billboards and replace them with 6 digital billboard faces. Outdoor advertising wants the all digital boards because they cost much less to maintain labor-wise.

The "deal" also came with an offer of $2.1 million worth of advertising space over 20 years for city public service announcements!

In other words "big billboard" would throw 74 property owners under the bus!

But the billboard firms won in Tampa, Pinellas and Hillsborough counties and in South Pasadena.

The deal was rejected because local citizens complained, "digital billboards and more dangerous and distracting for motorists and annoying for nearby homes."

Yes, the war is on.


For now,


Bill McInerney
(617) 816 3933