Expect some major Big Billboard firms to probably "burst" in 2010 or expect them to slowly sell off assets.
Two major isues: declining demand for all advertising and a major, widening outdoor billboard "price-war " everywhere. It is global!
Rather that cut excessve managment operations such as excessively high office rents or fire incompetenent " family and buddy" connected high-salary , do nothing, executive employees,
Big Billboard now wants propertyowners to take the hit and "lower" land and building lease deals? No way.
Outdoor revenues may be down but this is a short term flu like illness, miserable but not fatal.
The good news is that global, well managed and very well financed outdoor-billboard firms are ready to buy out some US firms. They know value of prime locations.
NEWS
11-25-09 Toronto, Canada. New proposed "Tax" on billboard advertising has Out-of-Home Marketing Association of Canada fighting back, saying new tax will cost outdoor industry $8.8 million.
Property owners need to NOW make sure all leases make it clear ALL taxes to be paid by outdoor-billboard firms and not property owners. Anticipate this concept, tax on outdoor advertising ,to go global soon.
Tax revenues are down everywhere & officials need new sources of quick income.
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11-25-09 Washington D.C. Clear Channell takes on city regulators and may have to take down illegal boards. Who needs a fight like this? CC must be desperate for loot.
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11-26-09 Swiss Outdoor Advertising group Afficharge selling Hungarian operation because of " lower demand and widing price war" in outdoor sector. The factors of lower demand and the widing price war everywhere will make for major casulaties in 2010.
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11-26-09. Social media vs Outdoor. Zawya reports from Dubai : some firms do better with outdoor advertising vs social media. Facebook, Twitter etc are low, low cost and have pin-point one-to-one
audiance; outdoor is king of reaching the masses.
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11-09. In case you haven't heard, NY judge may order removal of 600 "illegal billboards" from highways leading to and from the Big Apple. Major financial hit for billboard firms and property owners.
Property owners: Keep a close watch on this case. Your site may have even more value down the road.
Big Billboard firms such as Clear Channell, CBS grossly overpaid for many of these "billboards" just a few years ago and now may have to just throw them away. Stockholders will go wild. Banks not happy will projected loss of revenue as some billboard firms now deep in financial troubles.
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11.26.09 Pakistan. The outdoor industry is now emerging strongly in Parkistan.
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Is your outdoor-billboard agreement coming up for renewal soon?
Is your outdoor billboard tenant paying you enough rent for your prime real estate location?
Are you sure? Does your land, building lease or contact seem a bit one sided?
I know what the ourdoor billboard firms don't want YOU to know!!
Let me help you NOW with Big Billboard. BIll McInerney (617) 816 3933.
e mail billboardmac@gmail.com
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