No longer is the Billboard-Outdoor Advertising business a small time "wild-cat" mom-and-pop operation. Gone are the days with sign painters took over billboards because of lack of payment for their services.
The industry has grown in the past 40 years ever since the US banned Big Tobacco from advertising on TV money that business to Outdoor. Now that Big Tobacco is long gone
the industry thrives while magazines and newspaper advertising sinks lower and lower.
(Left: A Paris Billboard)
Today the business is national and global. As an added feature of this blog I'm adding, from time to time, news from across the nation and world.
Dublin Ireland 8-17-09 Reported by Sunday Times Tribune: The French Outdoor firm JC Decaux, the largest in the world outdoor advertising company, just signed a 15 year deal with Dublin's "Rent-A-Bike " initiative and they are furnishing the initiative with 450 bicycles for the agreement.
London, UK. 8-14-09. Reported by Marketing: Primesight acquires Titan's billboards.
Titan's "roadside estate" comprises of 8,600 panels, consisting of 7,800 48 sheet panels and 700 96 sheet panels.
Primesight currently holds 13,000 small six sheet outdoor advertising panels across the UK, plus another 140 large format back light panels in the greater London area.
Titan Outdoor holds the exclusive advertising rights fort 17 Rail Station plus it manages advertising in 90 shopping malls and retail sites at supermarkets.
Los Angles, California US Reported by L.A. Times 8-14-09. The L.A. City Council voted to ban all "digital" billboards, plus multi story "super-graphics, and certain freeway-facing signs in a rat-race effort to beat down any possibility that it's temporary band might be struck down by the counts.
NY, NY. 8-15-09. Media-week: CBS Outdoor Global revenue down 27% in Q@. Internal revenues fell 36%. CBS said revenues from North America for 2Q fell 22%.
CBS swung to a $40 million dollar operating loss.
Abu Dhabi: The National: reported that outdoor advertising prices have held steady in face of the global downturn in advertising revenues. One source reported The National stated that large agencies were seeking discounts up to 40% to 60% but were refused!
Vancouver, BC. 8-12-09 The Vancouver Olympic Committee has $12 Million in unsold outdoor advertising and a revenue short fall of $42 million including a $30 million missing payment from the International Olympic Committee. ( VANOC is seeking to cut costs and is asking for temporary employees on loan from local companies rather than hiring people it self, and getting items pro bono where ever possible and hoping for pricey materials to be donated.)
Bill McInerney
South Africa. Reported by Gill Moore of Splitting Hairs, 11-Aug-09.The Irish Cell Billionaire, Denis O'Brien is throwing his weight around and just blocked the sale of INM, a SOUTH AFRICAN OUTDOOR ADVERTISING BUSINESS THAT WAS MEANT TO FETCH 100 million Euros and which would have helped INM settle its 200 Euros debt to its bondholders.
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