Febuary 18, 2010
Some major outdoor advertising billboard firms in have sunk to a new low!
Out-of-the-blue they want, and even demand to greatly reduce contract outdoor advertsing payments to property owners across the country It's called a "cram down
In the commercial real estate biz many national and regional retail firms have successfully negotiated their prime space payments downward because of buisiness condtions. But shopping center and mall owners having many other tenant an and did make some "concessions."
Unscrupulous "Big Billboard" appears to be attempting to take unfair and unjustied advantage of the overall state of the economy at the expense of individual property owners.
Don't accept a "cram down!"
Big billboard fat-cat, over-paid empoloyees and stockholders will benefit at your loss!
Don't panic or cave-in should your outdoor billboard firm communciate with you asking or demanding you to agree to their unwarrent and often times arbitrary demands.
Yes, at some times and under some "rare" conditions "temporary relief" in the form of some "minor concessions" might be justified.
I can help. Keep in mind that each billboard matter must be analyzed on its own unique merits.
But much more to follow on this subject.
Bill McInerney
Outdoor Advertising Consultant
617-816-3933
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